SERVICES
Opportunity Analysis
The discovery of a new technology does not automatically translate into a commercially viable opportunity. Several stages of market research and analysis are necessary to assess the viability of the opportunity, including Technology Readiness Level (TRL), SLEPT market forces, customer analysis (including market size, needs & wants, price sensitivity, segmentation), competitor analysis, and, finally, business case analysis from both the customer’s perspective and the developer’s perspective. The key to the customer’s perspective is whether or not there is a “compelling value proposition” (CVP) for adopting the new technology, especially pertaining to financial benefit. If there is no CVP for the customer, then there will likely be no viable sales, and no viable business case for the developer.
Development Plan
If a new clean-tech product opportunity is deemed to be attractive, the development time-to-market timeline is determined largely by the target customer’s requirements and competitive offerings. Keeping in mind the initial target customer and their compelling value proposition, the Minimum Viable Product (MVP) and roadmap must then be laid out, regulations identified, human resources identified, partners identified, milestones identified, beta customers identified, and financial requirements itemized.
Funding Applications
From the moment that a new technology has been identified and bench-tested, access to sufficient funding for all the necessary development and launch phases is typically the largest obstacle. Each stage requires its own type of funding, from opportunity analysis to scaled-up proof-of-concept, to the development period itself, to testing and launch. Clean Planet Systems will assist in the identification of potential appropriate funding partners, and in the drafting and submission of the funding applications.
Marketing and Sales
Clean Planet Systems will assist with both the planning and implementation of Marketing and Sales. The go-to-market plan is already partially in place with the target customer and value proposition already determined, but the remaining 4Ps will be laid out in detail, including the digital media plan and sales plan. CPS can fully execute the digital plan, and will participate in lead sales calls, all focused on satisfied customers.
Get in touch
Contact us today to explore how we can help you develop and/or launch your new clean-tech products.